If your condo is not selling, find where interest stops before selecting a response. Check exposure, inquiry handling, access, completed-showing feedback and competing alternatives. Use repeated specific observations and new market evidence to decide whether to change presentation, terms or price, and record what the next review should establish.
Key takeaways
- Separate access failures from completed buyer evaluations.
- Investigate the comparison behind a vague comment about price or dues.
- A decision to wait should have a purpose, cost limit and review trigger.
In this guide
- Find the stage where buyer interest is stopping
- Turn vague feedback into a question you can investigate
- Review new competition alongside your own listing history
- Write down the decision before making the change
- When might you hold the price rather than change it immediately?
- Agree the review questions with Richard McDonough
Find the stage where buyer interest is stopping
Before changing the price, establish whether buyers are seeing the listing, asking useful questions, getting into the property and considering an offer. Each stage suggests a different investigation. You may find more than one problem.
| Observed pattern | Check first | Possible response after verification |
|---|---|---|
| Low visible activity | Listing accuracy, distribution and available reporting | Correct publication or presentation gaps |
| Inquiries but few completed visits | Response handling and appointment access | Resolve scheduling or unanswered questions |
| Visits but little follow-up | Specific objections and competing choices | Investigate condition, layout or value mismatch |
| Repeat interest without an offer | Unresolved documents, terms or financing questions | Obtain the missing answer or review proposed terms |
| Offers below expectations | Net terms and comparable evidence | Reassess the expectation and actual alternatives |
Count failed appointments separately
An appointment that never happened cannot tell you how the buyer evaluated the interior. If access instructions failed twice, fix that before interpreting two lost visits as rejection of the property. Keep a reason beside cancellations when it is available.
The showing access guide helps test that part of the process. Pricing decisions improve when the underlying activity record is accurate.
The pricing hub connects this review with comparable evidence and the seller’s proceeds calculation.
Turn vague feedback into a question you can investigate
“Too expensive” can mean several things: the buyer cannot afford the unit, prefers another property at the price, expects different condition or dislikes the ongoing costs. Ask for the specific comparison when the buyer’s representative is willing to explain. Do not pressure anyone to provide a justification they do not want to give.
| Comment | Follow-up question | Evidence to review |
|---|---|---|
| Feels small | Which room or use did not work? | Layout, dimensions and staging |
| Dues seem high | Compared with which property and included services? | Consistent ownership-cost comparison |
| Needs work | Which items affected the decision? | Repair scope and current competing condition |
| View disappointed | What did the photographs lead them to expect? | View images and labels |
| Price is high | Which alternative appeared stronger? | Current comparable and competing units |
One comment is a lead, not a verdict
In a hypothetical first week, two visitors dislike stairs and one likes the layout but needs a different closing date. That is a small, mixed sample. It does not prove a universal layout problem. It does tell you to confirm that the listing clearly explains the levels and to consider the timing issue separately.
Repeated specific comments become more useful when they come from people evaluating realistic alternatives. Record the context without collecting unnecessary personal information about buyers.
Review new competition alongside your own listing history
A price review should include what changed around the condo, not only what happened to it. A newly available unit can alter the buyer’s choice. A closed sale can provide evidence that was unavailable when you listed. A corrected fact about your own property can also change the comparison.
| Change since launch | Why it deserves review | What to avoid |
|---|---|---|
| Similar unit newly listed | Adds a current alternative | Treating its asking price as a closed result |
| Relevant sale closes | Adds transaction evidence | Ignoring condition and concessions if known |
| Your association issues a new notice | Changes information buyers consider | Leaving the old cost summary uncorrected |
| Presentation or access improves | Changes how buyers can evaluate the unit | Attributing all later activity to price |
| Your move deadline changes | Changes your own flexibility | Calling a personal deadline a market valuation |
Return to the comparable-selection worksheet rather than applying an automatic percentage reduction. The right response depends on the evidence and your alternatives, including the cost and practicality of continuing to market the property.
Write down the decision before making the change
A useful review produces a clear action and a reason. “Try something different” is difficult to evaluate. “Correct the terrace description, improve the connecting-room photograph and review completed-showing feedback at the next agreed meeting” is specific enough to check.
Separate the cost of waiting from the cost of a price change
For a hypothetical condo costing $2,800 a month to carry, two additional months represent $5,600 before other expenses. A $10,000 price reduction is a different financial decision. You cannot conclude that the reduction is justified just by comparing those two numbers, because neither a higher-price sale nor a faster lower-price sale is guaranteed. The calculation makes the tradeoff visible.
Update the proceeds estimate for the actual choices under discussion. Record the selected action, the evidence supporting it and the next review trigger. If the response remains weak, you will have a clearer record of what was tested and what still needs investigation.
Avoid making simultaneous changes to price, access, photography and terms without noting them. Sometimes several fixes are necessary, but the report should then acknowledge that any later response has more than one possible explanation.
When might you hold the price rather than change it immediately?
A short period of limited or unreliable evidence may justify further investigation before a price change. The question is whether waiting has a clear purpose and a manageable cost. “Give it more time” is weak advice if nobody can say what will be learned.
Set a bounded next review
For example, the team may first correct failed access instructions and wait for the newly scheduled visits to occur. Record the correction and the next review date. If those visits produce the same value objections as earlier ones, the pricing discussion then has a better basis.
Holding the price does not mean ignoring new comparable evidence or a changing seller deadline. Revisit those inputs as they change. Equally, a single low offer does not prove the market value by itself. Compare its terms with the evidence and the alternatives available to you.
A defensible decision can be to wait, change the presentation, adjust terms or revise price. The record should explain the selected action and the observation that would cause you to reconsider.
Agree the review questions with Richard McDonough
Richard McDonough’s recorded Lofts listing is a local example to discuss, not evidence of how quickly your unit should receive an offer. Ask what reporting he proposes, how often you will talk and which changes would trigger an earlier review.
Use the listing context page to keep the discussion grounded in evidence. A useful review ends with a decision, a responsible person and a date to reassess. It should not require you to accept an unexplained price cut or an unexplained promise to wait.
Prepared as general seller education. Confirm property facts and transaction requirements with the relevant professionals. Read our source and editorial approach.
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